25th Kazakhstan International Exhibition «Foodstuffs, Drinks, Ingredients, Packaging And Equipment For Food Industry»

Astana, Kazakhstan«EXPO» IEC

25th Kazakhstan International Exhibition «Foodstuffs, Drinks, Ingredients, Packaging And Equipment For Food Industry»

Astana, Kazakhstan«EXPO» IEC

BUSINESS SESSION: SUSTAINABLE BUSINESS DEVELOPMENT: PRODUCTION, LEADERSHIP, MARKETING AND PROMOTION AT INTERFOOD ASTANA 2023

At InterFood Astana 2023, industry experts will hold a business session on Sustainable business development: production, leadership, marketing and promotion, during which it is planned to discuss issues of improving the efficiency of food industry enterprises, increasing sales and optimizing production.

Date: June 1, 2023
Time: 11:00 - 14:00

Speakers:

Anastasiya Ilnitskaya - Brand designer of packaging will hold a presentation on the topic: The role of packaging design in successful food sales: how visual elements and ergonomics can increase the attractiveness of a product for consumers. Within the framework of the topic, the following questions will be revealed:

- Design as a means of influencing the consumer’s purchase.
- Graphic techniques for creating effective packaging design.
- Packaging design trends 2023: current trends and styles.
- Foreign innovations in food packaging design.
- Illustrative examples of effective and inefficient packaging design on store shelves.

Alexander Gorbachev, Sustainability Manager of PepsiCo Central Asia will speak on the topic: Innovation as a basis for strategic change.